our Story

The concept for Teddy & Me came about in the Summer of 2006, after Sharon Ward, herself the mum of a premature baby, discovered that it was almost impossible to obtain suitable clothing for tiny babies to wear in a neonatal setting. With the help of neonatal specialists and mums of special care babies, Sharon developed a collection of easy access garments for babies as small as 400g.
Teddy & Me opened for business in March 2008, following eighteen months investigative research and trials; and thanks in no small part to the patience, skill and knowledge provided by our pattern maker and manufacturers in Nottingham. 
Trading from a spare room, Teddy & Me clothes were quickly winning praise when Sharon was nominated for Inspirational Business Mum of the Year. The nomination came as a complete surprise, as did the interest from the press when Yell.com (the sponsors) decided to use Teddy & Me as a case study for advertising!
ITV's This Morning programme announced their ‘Mumprenuer’ competition in July 2008; the search was on to find a mum with a fantastic business idea! Sharon won the regional semi-finals, beating thousands of entries as they were whittled down over a period of three months and appeared in the live final, alas losing to Baby Ballet the overall winner 

Following the show we were inundated with requests from boutiques to stock Teddy & Me clothes; although at that point we had no clear idea how we would do this. A meeting with mumpreneur judge, Judy Naaké, was to provide us with the answer. Having built the St Tropez self tan brand into a multi million pound company, Judy is a highly respected business woman. We were thrilled when she decided to invest in the company