Please take a look at our latest articles below.
I thank you...For every bit of what you do. For every aspect of what you give. For every day of yours you dedicate to my child. The NICU is tough and no parent wants to be behind its doors, but I am happy that it exists, that you are here, and that you work hard every day not only to help my baby survive, but thrive x
Nothing beats the excitement of a new baby and the natural reaction of family and friends is to offer their congratulations. But what happens if a baby arrives early, how do you celebrate appropriately? 
It’s important they are well supported for the journey home. First stage car seats (Group 0+) by their very nature are mass produced and designed to fit the average sized baby from birth to 13kg (Approx. 9-12mths). Most seats include a new-born insert of some description but again, they are produced with average full-term babies in mind not preemies, who often appear dwarfed by their seat.
Kangaroo Care is a method of caring for a premature baby in which the infant is held in skin-to-skin contact with a parent. Wearing just their nappy, baby is placed against a parent's bare chest with either a cuddle wrap or their parents clothing to keep them warm.
This snuggling of the infant inside the pouch of their parent's shirt, much like a kangaroo's pouch, led to the creation of the term "kangaroo care."
Ten years ago today, we were in the finals of the Mumpreneur competition on This Morning!
Our little business was about to be launched (at speed!) from the spare room to the high street, thanks to this competition - We just didn't know it yet!!
As a company we were at the start of our journey and many of the things we now take for granted, were at the start of their journey too….So just for fun, we thought we'd look back.
 
World Prematurity Day aims to promote awareness of the 15 million babies born prematurely around the world each year. Premature births affect a huge number of families, sometimes with devastating consequences. It’s an experience that will change your life and in many ways never leave you.
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