Although women-owned businesses are on the increase there still aren’t enough female role models, is the claim of the leading women’s organisation, Women on Their Way. Most people still think that the majority of businesses are run by men due to the stereotypical images that we see all around us. That’s why local business woman, Sharon Ward, 38,  is delighted to be a finalist for the prestigious National Women on Their Way Awards 2010 in the Outstanding New Product category.

The competition this year has been particularly tough so it’s a huge honour for Sharon to be in the finals. Sharon said: “The idea for Teddy & Me came about through my involvement with the charity ADAPT, which supports the parents of premature babies in neonatal units. “I realised there was a lack of suitable, well fitting clothing available and wanted to help alleviate the problem.”

Developed with help and advice from neonatal specialists and mums of special care babies, Teddy & Me clothes differ from the norm because they actually fit. They are also designed to accommodate any drips, leads or monitors babies may have, making them practical and comfortable.

Sharon and business partner. Judy Naake with baby Maya

There are four short-listed candidates for each award and the winner will be announced on Friday 19th March at the Women on Their Way Annual Awards Lunch taking place at Aston Villa Football Club, Birmingham from 11.00 to 15.00.

The awards event is in its second year and aims to connect women through the UK, to inspire and to increase their self belief. The Women on Their Way Awards is the brainchild of former Apprentice Candidate Jo Cameron and her Co-Director Lisa Ibbotson. Jo Cameron added “we are delighted that Sharon has reached the finals. There are so many amazing women in the UK who don’t always recognise the impact they have made and it is my absolute privilege to be inspired by so many incredible women. We are very much looking forward to announcing the winners in a few weeks time”

This year the judges include Gill Fielding and Caroline Marsh of TV’s Secret Millionaire and other esteemed women from both the public and private sectors. They will be judging the finalists over the coming weeks.